The Pitfall of Having Too Many Choices in Investments (and Insurance) Quick Summary: While choice is good, too many investment or insurance options can lead to decision paralysis , poor product selection, or delayed action. Simplifying the decision-making process with goal-based planning and professional guidance leads to more confident and effective outcomes. We live in an age of abundance—especially when it comes to financial products. Open any investment app or insurance portal and you're greeted with a flood of options: Dozens of mutual fund categories Hundreds of schemes within each Countless ULIPs, term plans, health insurance riders, top-ups... Sounds like a good thing, right? But here’s the catch: More isn’t always better. 🧠 The Paradox of Choice Psychologists call it the “ paradox of choice .” The more options we have, the more overwhelmed we feel—and the more likely we are to delay or avoid decisions altogether. In personal finance,...