Why Insurance Premiums Differ: Same Coverage, Different Price Explained Simply

Why Do Some Insurers Charge Higher Premiums Than Others—Even for the Same Coverage?

Quick Summary:
You’re comparing term plans or health insurance online. Same coverage. Same age. Same everything. But one insurer charges ₹8,500, another charges ₹11,300. What gives? The difference isn’t random—it’s built into how insurers calculate risk, cost, and sustainability.

Let me guess—you’ve done a comparison search, maybe on online portals or some other aggregator, and you’re staring at 5 different premiums for the same sum insured.

Same age.
Same city.
Same health condition.
Still… ₹2,000 to ₹3,000 difference?

Hmm. Makes you think—are the cheaper ones cutting corners? Or are the expensive ones just greedy?

Let’s clear the air.

🧮 It’s Not Just About “You”—It’s About the Insurer’s Risk Model

Here’s the real secret: Premiums aren’t set by your profile alone—they’re shaped by the insurer’s internal data and philosophy.

Even if two companies are offering a ₹1 crore term cover to a 35-year-old non-smoker, their pricing may differ based on:

  • Mortality & Claims Data: Past claims from similar profiles can raise prices.
  • Reinsurance Costs: Insurers insure themselves too—higher reinsurance = higher premiums.
  • Underwriting Tolerance: Some accept mild risks, others don’t.
  • Business Strategy: Some want to gain market share, others focus on long-term claim sustainability.
“In insurance, you’re not just paying for today—you’re buying a promise that’ll be honored, maybe 20 years later.”

🧩 Features Hidden in Plain Sight

Ever seen fine print like “claim payout in installments,” or “waiver of premium optional” or some other? That’s the second reason prices vary, the fine print.

Some plans look cheaper—until you realize:

  • Riders like critical illness or accidental death may cost extra
  • There may be caps on room rent, specific diseases, or hospital network
  • Claim settlement process or service quality may differ

In my conversations , I always say this: Cheaper isn’t always better. And costlier isn’t automatically safer. You need to understand what’s inside the policy.

💼 Financial Strength & Service Track Record

This one’s subtle, but crucial. Companies with:

  • Higher Solvency Ratios
  • Faster Claim Settlement Turnaround
  • Lower Claim Rejection Ratios

…may charge more—because they’re backing that premium with better systems, stronger finances, and long-term reliability.

I’ve seen families suffer—not because they didn’t buy insurance, but because they chose poorly based on ₹1,000 saved upfront.

🧑‍⚖️ Regulation Sets Standards, But Not Prices

The IRDAI ensures insurers disclose, remain solvent, and treat customers fairly.

But premium pricing? That’s left to each company’s actuaries. That’s why you’ll always see variation. Still, regulation ensures no one can recklessly underprice without solid backing.

✅ FAQ: Questions I Often Get Offline

Q: Should I always go with the cheapest premium?
A: Not necessarily. Check what’s included, claim history, and service reviews.

Q: Why do premiums vary even for identical health declarations?
A: Each insurer interprets health and risk differently. Algorithms and tolerance levels vary.

Q: Is an expensive premium always better?
A: Not always. But higher cost often comes with better service, fewer exclusions, or built-in benefits.

👋 A Thought to Leave You With

It’s easy to chase the lowest premium when everything looks the same. But what you're buying isn’t a price—it's peace of mind.

If you're unsure, pause the comparison game—and have a real, offline chat with someone who understands both the product and your priorities.

Because a policy is only as good as how it performs when your family needs it most.


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About the Author

Anindya Ray is an AMFI-registered Mutual Fund Distributor and an IRDAI-licensed Insurance Agent. With hands-on experience in helping people make informed financial decisions and spreading personal finance awareness, he is deeply committed to guiding Indian families through their financial journey with clarity, confidence, and purpose.

Driven by the belief that financial literacy is the foundation of financial freedom, Anindya works at the grassroots level to simplify complex topics like investing, insurance, and money habits for everyday individuals across all walks of life.

The SIP Sage is his personal initiative—a non-commercial financial awareness blog—dedicated to breaking down money matters into easy, relatable insights for the Indian middle class.

Note: No online services or products are offered or solicited through this platform. For offline, personalized financial guidance, Anindya may be contacted directly via WhatsApp or email.